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Year in Review Each year, people looked forward to receiving this infographic email from Lyft. It brought joy to data, felt like a walk down memory lane, and somehow also felt like a sentimental gift from a friend.
LyftUp This social impact initiative supports communities that need reliable transportation options, and it gives riders the chance to give back through programs like Round Up & Donate .
How to Human. Again. — Vancouver New city launch campaign, as we were slowly emerging from Covid. (Vancouver was supposed to launch right around when Covid hit, so it got delayed and the strategy shifted entirely.)
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Use Case Emails The way people used Lyft (and thought about rideshare) completely shifted during Covid, and we suddenly had very different use cases to position to people.
Yes on Prop 22 Campaign Gig work was at risk and on the ballot in California, and there was a lot of confusion around what a YES or NO vote meant. This was a huge cross-functional effort between brand/creative, legal, policy, PR, product mark
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