Creative work
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Jenn Schmukler

ACD - Copywriter

Creative work
Resume
About me

Naming: '16-'17 Crossover Jersey The Warriors were introducing a new heritage jersey and needed a name for it that would hold significance for fans. The "Crossover Jersey” felt right, because it harkens back to the “Run TMC”-era Warriors of the

Andre Iguodala Limited-Edition Hobby Bobblehead The Warriors had already released two other bobbleheads for Andre, so they wanted this one to be personal, unique, and do more storytelling. I was asked to come up with the storyline, name, and pa

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TV: “Symphony” With the aim of pulling in new fans, I wanted to highlight how unique this team was—how gracefully they moved and how interconnected they were.

Sizzle Reel: Warriors + BMW Go Green Initiative

Fan Night Banner Ad Fan Night is always the last game of the regular season, but in '15-'16 it doubled as the night the team would potentially break the NBA record for 73 wins. We needed to tease the double significance of the night without pro

Naming: '16-'17 Crossover Jersey The Warriors were introducing a new heritage jersey and needed a name for it that would hold significance for fans. The "Crossover Jersey” felt right, because it harkens back to the “Run TMC”-era Warriors of the

Andre Iguodala Limited-Edition Hobby Bobblehead The Warriors had already released two other bobbleheads for Andre, so they wanted this one to be personal, unique, and do more storytelling. I was asked to come up with the storyline, name, and pa

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